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- Unlocking Creativity: Patrick’s interview with IdeaConnection
- Creative Thinking
- Innovation in a Recession: Patrick Harris and Cliff Dennett
- We the people: the importance of employees in the process of building customer experience
- The Medinge Group: discussing brand innovation
- Giving strategy some momentum
- Corporate innovation roundtable
- Of Cows and Men
- Tomorrow's People
- Does strategy really matter?
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Driving value through innovation
Brand Strategy, May issue, 2004.
Author: Elen Lewis, Editor, Brand Strategy
A senior panel of innovation experts share their thoughts with Brand Strategy on driving value and managing risk in new product development
I don’t think it’s about big or small companies,
I think it’s about alignment. Orange didn’t try
to be innovative at all, but tried to represent five brand
values which permeated the business and closed every
single conversation that took place. The engineers,
the service reps would consider all of these. From that
the business was seen as innovative.
Patrick Harris
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