features & articles from
thoughtengine
articles archives
- Unlocking Creativity: Patrick’s interview with IdeaConnection
- Creative Thinking
- Innovation in a Recession: Patrick Harris and Cliff Dennett
- We the people: the importance of employees in the process of building customer experience
- The Medinge Group: discussing brand innovation
- Giving strategy some momentum
- Corporate innovation roundtable
- Of Cows and Men
- Tomorrow's People
- Does strategy really matter?
upcoming events
-
JULY - DECEMBER 2010
Patrick is serving as co-Editor of a book on Leadership as part of his continued participation in the De Baak Europe ‘Leadership Talks’
think tank. - Patrick will be in Sweden to attend the 10th anniversary session of Medinge
- Patrick will feature in the University College London Discovery Project: a publication of interviews with business professionals, to be distributed to students of UCL and beyond.
- Patrick is due to conduct workshops at the International Cash & Treasury Management conference in Geneva.
- Patrick will attend the de Baak ‘Leadership Talks’ think tank in Noordwijk.
Driving value through innovation
Brand Strategy, May issue, 2004.
Author: Elen Lewis, Editor, Brand Strategy
A senior panel of innovation experts share their thoughts with Brand Strategy on driving value and managing risk in new product development
I don’t think it’s about big or small companies,
I think it’s about alignment. Orange didn’t try
to be innovative at all, but tried to represent five brand
values which permeated the business and closed every
single conversation that took place. The engineers,
the service reps would consider all of these. From that
the business was seen as innovative.
Patrick Harris
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