Table of contents

The Truth About Creativity

PART I: INCREASING YOUR CREATIVE POTENTIAL

Truth 1: Creativity is yours for the taking
Truth 2: Creativity is child's play
Truth 3: Climb out of your box
Truth 4: Map your journey before you explore
Truth 5: Give creativity a guide
Truth 6: Tune in to turn creativity on
Truth 7: Creativity is a way of thinking
Truth 8: Make time for creativity

PART II: DEVELOPING CREATIVE CHARACTERISTICS

Truth 9: Don't stop at the first idea
Truth 10: Rules are there to be challenged
Truth 11: It ain't what you say, it's the way that you say it
Truth 12: Half-thoughts need to be heard
Truth 13: Compare to create - the power of using metaphors
Truth 14: See what you see, not what you think you ought to see
Truth 15: Failure is good for you

PART III: PUTTING CREATIVITY TO WORK

Truth 16: Brainstorming is not the only technique
Truth 17: Test the validity of ideas with a five-minute business plan
Truth 18: An ounce of process delivers pounds of success
Truth 19: Symptoms and causes first, ideas after
Truth 20: You can teach your colleagues to use half-thoughts
Truth 21: Newsflash: Insanity and routine are not worlds apart
Truth 22: Set your limits on limitless thinking
Truth 23: Different starting places lead to different results
Truth 24: Your creativity budget can be less than £10
Truth 25: Change your perspective to develop insights
Truth 26: The customer isn't always right... but listen to them anyway
Truth 27: Complete the pattern and you will find the answer
Truth 28: The best offense is a good defence
Truth 29: Don't forget the obvious

PART IV: TRAITS OF CREATIVE TEAMS

Truth 30: Team diversity is a virtue
Truth 31: Impassioned people make the difference
Truth 32: Reading, your window for ideas
Truth 33: Build momentum to bring people with you
Truth 34: Liberate your team with a shared purpose
Truth 35: Creative cultures are nurtured not prescribed
Truth 36: New ideas come from new communities
Truth 37: Management tools work, but never admit that you are using one
Truth 38: The joke is on you, or at least it should be

PART V: USING CREATIVE SPACE

Truth 39: Deskshare builds mindshare
Truth 40: Everybody has a special place
Truth 41: Seed ideas in a hot house to help them grow
Truth 42: Dare to share your creative efforts

PART VI: ACHIEVING CREATIVE SUCCESS

Truth 43: Good ideas need quality, acceptance and execution
Truth 44: Recognise, reward and celebrate for long-term success
Truth 45: Creativity - the final frontier
Truth 46: Feed your creative spirit